Ten years ahead of the rest, Italesse perceives new wine and general beverage consumer requirements, in the understanding that consumers are becoming increasing attentive, curious and aware of methods of communication. This evolution in tastes has also led to an aesthetic evolution of consumer areas. A typical example of this are the recent wine bar designs, combining high tech style with tradition. Steel, glass and synthetic materials live happily alongside stone and wood. Basing its designs on its constant monitoring of these trends, Italesse has created its brand new collections for the HORECA channel.